If you’ve been slightly confused by people on your Twitter timeline having a phone number rather than their name, this is why.
Lots of women are ‘donating’ their name on International Women’s Day to raise awareness of the national domestic abuse helpline.
The #SafetyInANumber campaign by charity Refuge aims to highlight the helpline, which gives people affected by domestic abuse confidential and non-judgemental support.
Celebrities including Olivia Colman and Lorraine Kelly are involved, as well as lots of other people on the social media platform.
From 10 am, they started to replace their names with the number 0808 2000 247, though of course, their Twitter handles remain the same.
The charity hopes that social media will be filled with the number so any women in need know what to call if they need help.
At midday, the number was also displayed at Piccadilly Circus – the largest advertising display in Europe.
Sandra Horley, CBE, chief executive of Refuge says: ‘Refuge’s Freephone 24 hour National Domestic Abuse Helpline is at the heart of how this country responds to domestic abuse – it is a lifeline to hundreds of thousands of women across the country.
A shocking two women are killed every week in England and Wales alone, leaving children without mother, parents without daughters, families without loved ones.
‘0808 2000 247 is a number that every woman should know. Today, International Women’s Day, Refuge and an amazing band of high-profile women will work to make this a reality. Women’s lives depend on it.’